K.O.D stands for three different things, “Kidz On Drugz,” “King Overdose” and “Kill Our Demons.” In the psychedelic album trailer finds J. Cole’s voice pitched down (maybe even as his alleged alter ego, KiLL Edward) as he explains the affects that mental health and drugs have had on the youth.
“K.O.D. Kidz On Drugz. It’s not gon’ take long for their to be an advertisement that says, ‘are you feeling down? Are you depressed? Are you having lonely thoughts?’ and then they shove a pill in your face. The first response of any problems is medicate.” The voice says over the drug-induced visuals.
“King Overdose” stands for the times people look for an escape whether it be through their phone, alcohol or anything else. Finally, “Kill Our Demons” represents that the “end goal” to finally overcome the same aspects that haunt people throughout their lives.
Watch full trailer below.